Premium Towels for Hotels, Lodges & Guesthouses
The right towels make a difference to every guest's stay. From soft, absorbent bath towels in luxury lodge suites to practical, hard-wearing towels for busy guesthouses and self-catering accommodation, Adora Linen Factory Shop offers a selection of towel ranges to suit different hospitality needs.
Explore our range of hospitality towels, available in a variety of GSM weights, colours and sizes. Whether you are furnishing a boutique hotel, refreshing guesthouse bathrooms or equipping a safari lodge, we can help you find towels that balance comfort, appearance, practicality and value
Explore Our Towel Ranges
=Every establishment has different requirements. Some prioritise a plush, luxurious feel, while others need practical towels that suit frequent laundering and everyday guest use.
Our collection includes six ranges, from lightweight waffle towels to substantial, premium-weight bath towels.
1. Amari Towels — 450 GSM
Everyday comfort with a versatile, classic finish
The Amari range offers a practical option for hospitality establishments looking for comfortable towels in a selection of classic and contemporary colours. Its 450 GSM weight makes it a useful middle-ground option for everyday guest use without the substantial weight of the heaviest towel ranges.
Suitable for guesthouses, self-catering accommodation, standard hotel rooms and establishments looking for a versatile towel range.
Available sizes:
Face cloth: 30 × 30 cm
Guest towel: 30 × 50 cm
Hand towel: 50 × 90 cm
Bath towel: 70 × 130 cm
Bath sheet: 90 × 150 cm
2. Snag Free Hospitality Towels — 440 g/m² / 485 GSM
Practical hospitality towels for everyday use
esigned for hospitality environments where functionality and appearance both matter, the Snag Free Hospitality range offers a straightforward option for guest bathrooms and accommodation that requires dependable everyday towels.
This range is worth considering for guesthouses, self-catering properties and accommodation providers seeking a practical option for standard guest rooms.
Available sizes:
- Hand towel: 50 × 90 cm
- Bath towel: 70 × 130 cm
- Bath sheet: 85 × 150 cm
3. Snag Free Hospitality Towels — 550 g/m² / 610 GSM
A fuller towel for a more substantial guest experience
For establishments wanting a heavier towel with a more substantial feel, the 610 GSM Snag Free Hospitality option offers an alternative to the lighter version.
It is worth considering for guest bathrooms where a fuller towel is preferred, while maintaining a practical hospitality-focused approach.
Suitable for boutique accommodation, guesthouses, lodge rooms and establishments looking to upgrade the feel of their standard guest towels.
Available sizes:
- Face cloth: 30 × 30 cm
- Hand towel: 50 × 90 cm
- Bath towel: 70 × 135 cm
- Bath sheet: 85 × 160 cm
3. Snag Free Hospitality Towels — 550 g/m² / 610 GSM
A fuller towel for a more substantial guest experience
For establishments wanting a heavier towel with a more substantial feel, the 610 GSM Snag Free Hospitality option offers an alternative to the lighter version.
It is worth considering for guest bathrooms where a fuller towel is preferred, while maintaining a practical hospitality-focused approach.
Suitable for boutique accommodation, guesthouses, lodge rooms and establishments looking to upgrade the feel of their standard guest towels.
Available sizes:
- Face cloth: 30 × 30 cm
- Hand towel: 50 × 90 cm
- Bath towel: 70 × 135 cm
- Bath sheet: 85 × 160 cm
4. Indulgence Woven Towels — 630 GSM
A luxurious, weightier towel for premium guest bathrooms
The Indulgence Woven range is an excellent option to consider when the guest experience calls for a more luxurious towel. At 630 GSM, it offers a substantial weight suited to properties that want their bathroom linen to complement an elevated accommodation experience.
Consider this range for luxury guesthouses, boutique hotels, premium safari lodges and high-end guest suites.
Additional colours may be available on request.
Available sizes:
- Face cloth: 30 × 30 cm
- Guest towel: 30 × 50 cm
- Hand towel: 50 × 90 cm
- Bath towel: 70 × 140 cm
- Bath sheet: 90 × 160 cm
5. Royal Plush Towels — 710 GSM
Premium plushness for an elevated bathroom experience
For establishments looking to create a particularly indulgent bathroom experience, the Royal Plush range offers the highest GSM weight in this collection.
Its 710 GSM construction makes it an option for properties where a thick, substantial towel is part of the desired guest experience.
Consider Royal Plush for luxury safari lodges, premium private-reserve accommodation, boutique hotels and high-end guest suites.
Available sizes:
- Face cloth: 30 × 30 cm
- Hand towel: 50 × 90 cm
- Bath towel: 70 × 130 cm
- Bath sheet: 90 × 160 cm
6. Waffle Towels — 300 GSM
Lightweight texture for contemporary hospitality spaces
The Waffle Towel range offers a textured alternative to traditional terry towels. Its 300 GSM weight makes it the lightest option in this collection, making it worth considering for properties that prefer a lighter towel aesthetic.
Waffle towels can be particularly appealing in contemporary guesthouses, boutique accommodation, spa-inspired bathrooms and selected poolside or leisure settings, depending on the intended use.
Available sizes:
- Hand towel: 50 × 90 cm
- Bath towel: 70 × 130 cm
- Bath sheet: 110 × 170 cm
towels
Ranges to choose from
Nortex Indulgence | Colibri | Safari Life | Velour Swimming Towels
Color options
Not all ranges have the same coloring but here are the colors: White, Mocca, Charcoal, Duck Egg, Cement and Stone
Sizes & options
Face cloths | Hand Towels | Bath Sheets | Swimming Towels
Understanding GSM: What Does It Mean for Towels?
GSM stands for grams per square metre. It describes the weight of a fabric and is a useful starting point when comparing towel ranges.
- 300–450 GSM: Generally lighter towels that may suit everyday use and establishments prioritising a lighter feel.
- Around 450–550 GSM: A middle-weight category that can offer a balance of comfort and practicality.
- Around 600–650 GSM: Heavier towels with a more substantial feel, often considered for premium guest bathrooms.
- Around 700 GSM and above: Particularly weighty towels suited to properties seeking a plush, indulgent feel.
These categories are general guidelines rather than a guarantee of softness, absorbency or drying time. Fibre composition, construction, finishing and laundering also influence towel performance
Find the Right Towel Colours & Sizes
The right colour and size help create a consistent, professional bathroom presentation.
Our towel ranges include classic white and neutral shades, alongside selected contemporary colours such as Duck Egg, Navy, Steel Grey and Warm Taupe.
Availability varies by range, and selected colours may be available on order.
Size options across the collection include face cloths, guest towels, hand towels, bath towels, bath sheets and an extra-large bath sheet in the Royal Plush range.
When planning a hospitality order, consider the sizes required for each room, the number of sets needed per guest room and your preferred replacement stock. Confirm current stock, lead times and minimum order quantities before placing your order.
get your quote today
Get in touch so that we can do a a formal quote for you today!
Frequently asked questions
What GSM towels are best for hotels and guesthouses?
The best GSM depends on the guest experience and operational requirements of the establishment. Lighter and medium-weight towels may suit everyday accommodation, while 630 GSM and 710 GSM options offer a more substantial feel for premium guest bathrooms. Consider laundering capacity and drying time alongside towel weight.
Are white towels best for hospitality establishments?
White towels are a popular choice for large hotels and luxury hospitality establishments. Their classic, crisp appearance creates a consistent impression of cleanliness, while their suitability for appropriate bleaching and high-temperature laundering can support effective hygiene practices. White towels can also simplify laundry sorting and help maintain a coordinated, professional look across guest rooms.
How can you tell if a towel is high-quality?
High-quality towels, like those in our Nortex Indulgence range, feel substantial and plush without being overly heavy, indicating good cotton density and construction. Check the GSM (grams per square meter) - premium towels typically range from 500-700 GSM, with our Nortex Indulgence towels falling in this luxury category. Quality towels have tightly bound edges and reinforced hems that won't fray, as seen in all our Colibri and Nortex ranges. The loop construction should be even and dense - our premium brands maintain consistent terry loops that provide superior absorbency. High-quality towels also maintain their color vibrancy and softness after multiple washes, which is particularly important in South Africa where frequent washing and line drying under intense UV can fade inferior towels.
Are thicker towels always better?
No. Thicker towels can offer a more substantial, luxurious feel, but they may also require more drying time and place greater demands on laundry facilities. A lighter towel can be a better operational choice for some properties. Select a range that balances guest comfort with your establishment's day-to-day requirements.
How do I choose between your different towel ranges?
Start with the type of establishment, the experience you want to offer guests, your preferred towel weight, available colours and sizes, and your laundry requirements. If you are unsure, contact Adora with your specifications so that you can compare the available options.